Her new book, “Lei Aloha,” honors Hawaiian culture through the art of lei making. Now, she can add author to her list of accomplishments. More than a decade later, Estes' resume is blooming with achievements: the cover of Coastal Living magazine, collaborating with designers like Mara Hoffman and creating fashion week runway accessories for brands that include L-Space swimwear and Mikoh. In the '60s, the Hawaiian Renaissance really did start to begin and that's when she took up a harder style of lei making."Įstes adds, "She was really proud that she could teach us how to do that and that we could learn lei making from her, because she didn't learn from her own grandparents." "A lot of things in Hawaiian culture were not celebrated when she was a child, (like) Hawaiian language and music. "She called herself a renaissance lei maker," Estes says of her grandmother. Though Estes learned the craft from her kupuna (grandparent), that was not how Bailey herself learned.
I remember those earlier lessons of more complicated styles." My first lei po'o was so tight and bunchy. "I remember my tūtū sitting me down and knowing it was finally time to learn. "It has a more complicated winding style," Estes explains. Develop your author brand, by ORDERING THE BOOK today.Estes tells that while she doesn't remember an exact "aha!" moment of learning the traditional art form, she does have early memories of learning how to craft lei po'o, a lei worn on the head. Grow your writing career beyond one book. Publishing-related marketing and branding terms to make marketing easier Why becoming an Author Entrepreneur will help you feel empowered Who handles marketing for authors in order to grow your career Why branding the author (not the book) will help sell more books Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business! Prioritize a plan to build your author platform toolsĮstablish standards for your author logo, graphics, and materialsĬreate a brand that is unique, consistent, and authenticĪt the end of this comprehensive yet simple guide you will have a strategic written author brand plan. Select your author platform tools (digital, social media, and more) Outline how to connect with your targeted readers better Structure realistic hours for writing versus marketing This workbook will guide you through steps to: This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan. This is the only author branding workbook that uses proven steps to guide you through building your written author brand. If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers.
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